ACTION FOR CHILDREN

Wake Up

Campaign launch

  • A new format for charity advertising - mid-form: 180 seconds
  • The start of a major campaign to transform the way we care for neglected children
  • Launched in a specially created 3-minute ad break in Channel 4 News
  • A great spokeswoman: Davina McCall
  • Initial focus on driving web traffic
  • Also run as 30-, 60-, and 90-second versions. 

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