WSPA

Pig Slaughter

Online campaign film

• The web cast was created to put pressure on the Taiwanese Government to improve the conditions in their slaughter houses
• It was used on the WSPA web site, posted on sites like You Tube and emailed to WSPA supporters to generate emails of compliant to the government
• Created entirely from secretly shot footage
• A powerful film that shocks without being too graphic
• The effect on the Taiwanese government has been dramatic they are changing legislation to force slaughter houses to change practices.

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