RECKITT BENCKISER

Vanish

• 30 minute infomercial and short form ads
• Launching 'Vanish in wash' product across Europe
• Strong demonstrations highlighting the effectiveness of the product
• Real life testimonials giving the product high credibility
• Launching Vanish using DRTV saved Reckitt's millions of pounds in media alone and is still their top selling brand across Europe
• Direct sell plus retail support made it a very successful launch - for every one pack sold direct 12 was sold in store

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