As well as being a successful stand-alone fundraising strand, digital (and specifically social) is a wonderful playground. It presents some great opportunities, but there are also potential pitfalls to consider if you want to use digital to inform another channel, like DRTV. Just like any playground: swings and roundabouts. Sal Tejani, Head of Digital, takes a deeper look at testing different propositions and creative treatments for meaningful digital testing.
Read MoreHow do you raise money through a TV and digital campaign to combat a crime as sensitive and exploitative as digital sexual abuse? That was the challenge facing DTV’s Borie Han and her team in Seoul working with their client Amnesty International. Borie takes up the story…
Read MoreLet’s be honest, you probably can’t help your supporters live longer, but you could help ensure their values will make a difference long into the future. Head of DTV Australia and New Zealand, Nicola Long, offers 10 steps to get you started with gift in wills (Legacy/Bequest) DRTV and digital.
Read MoreYou know what it takes to make a great legacy fundraising film, right? Inspiration, impact, powerful human stories, the highs and lows of emotion, despair and hope, the stuff of life…. wow, that can feel like quite a challenge. And yet, you’ll find all of that and more in this classic TV ad from Guinness!
Read MoreCelebration, remembrance, awareness…there are many aspects to Pride. And today, in our fourth Pride blog we look at education. And we do so because open-minded curiosity and learning are vital if we are to create a world where there is space and acceptance for ALL marginalised groups. Over to DTV’s Grainne Creighton...
Read MoreBack in the late 60s, did we even use the word ‘intersectionality’? Let us know if you know! Today, we recognise that no cause stands alone, and that in many areas ‘an attack on one of us is an attack on all of us’. Here DTV Producer and one of our D&I leaders, Tim Corbett-Winder, takes a look back at some progress in the UK and where we are now.
Read MoreIn our second Pride blog this month, we’re focussing on film. And specifically, a selection of LGBTQIA+ cinema from over the years, plus an introduction some inspiring people.
Read MoreWe’re proud of the diversity in our communities and in our teams all year round. Here we share a great overview, insights, history and facts about Pride written by our very own Giacamo Cisterno, who is part of the DTV London team.
Read MoreOur latest DTV Inspiration & Insight webinar unpacked the complex and compelling world of digital fundraising.
Read MoreWe’ve all been living online this year and you don’t need us to tell you why. And so while we hope our canine and feline friends will raise a smile, we also want to send the warmest thoughts to anyone who has struggled this year.
Read MoreIn the season of goodwill, Derek Humphries spotlights the joys of working with and for children and animals.
Read MoreMaybe your cast and crew are in South Korea, but your director is stranded in Sydney? Or you’re simply concerned about arranging your first post-lockdown shoot?
Read MoreWith changing regulations, and personal safety of paramount importance, how do you keep generating the film content you need so that your TV appeals continue to inspire support?
Read MoreWe’ve always supported the long-term, lifetime value focus on regular giving. But has this been at the expense of ignoring a particular audience that has the potential to give, and to give generously?
Read MoreWe are not returning to anything like normal any time soon. This is where we are and will remain - a place where uncertainty becomes a new kind of normal.
Read MoreWe’ve all tried to deal with lockdown and restrictions in different ways. Some of us have found new ways to fill our free time. Some of us have wondered where all the free time went with the challenges of working from home and home-schooling.
Read MoreAs many people and organisations post about the racial justice, many feel unsure what to do and what to say. We were unsure of the best thing to say, but silence isn’t an option.
Read MoreAs countries around the world move another month into, or out of, various phases of lockdown, we bring you another snapshot of global DRTV fundraising.
Read MoreLike everyone else who has been working from home, I’ve been seeking inspiration and motivation to keep me going! And I’ve been finding that in lots of different places.
Read MoreIn a climate of uncertainty and stress, the missions of good causes are under threat at a time when they are most needed. We share what we are learning so that our clients and the wider fundraising world can deploy stretched budgets effectively.
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