Greenpeace: Protect the Truth

Full funnel digital

In a post-truth world flooded with corporate propaganda and misinformation, environmental destruction goes hand-in-hand with the suppression of facts. Supporters feel this threat acutely; they demand honest, empowering messaging that fights back.
To inspire action, we framed the defense of nature as a battle for honesty, making environmental protection a direct way to protect the truth. Underneath the fundraising proposition sat campaign specific propositions, which worked across both fundraising and campaigning. Messaging and assets integrated across the entire digital funnel.
Global scale: Successfully launched across 14 international Greenpeace markets.
Hyper-localised: Driven by a Global Playbook and Toolkit, individual markets deployed tailored, funnel-wide assets to tackle regional issues (e.g. saving the Amazon).
Strong performance: Delivered high-value, one-stage regular gifts in the UK and was celebrated as Greenpeace US’s most successful campaign of the year.

Social Media conversion film