UNHCR: One day can change everything

Integrated global campaign drives 2.5+ ROI

 

DRTV | Digital | Direct Mail

  • UNHCR supporters view themselves as global citizens who reject institutional rhetoric. They demand authentic, on-the-ground narratives over organisational messaging.

  • In response, we shifted the voice from UNHCR to the people themselves, letting them tell their own stories of sudden, life-changing disruption.  The campaign launched across TV, Digital and Direct Mail.

  • Global scale: Active and growing in the UK & 5 other countries.

    Hyper-localised: With our Global Toolkit each market successfully runs its own mix of DRTV, digital, and print assets tailored to local audience needs.

    Strong performance: Delivering impressive efficiency with strong ROIs.

 

Retention film

Direct Mail appeal

DRTV, Digital, Direct MailDebora Montesoro