Full-funnel global campaign confronting environmental misinformation
Greenpeace: Protect the Truth
Full funnel digital
Insight
In a post-truth world flooded with corporate propaganda and misinformation, environmental destruction goes hand-in-hand with the suppression of facts. Supporters feel this threat acutely; they demand honest, empowering messaging that fights back. To inspire action, we framed the defense of nature as a battle for honesty, making environmental protection a direct way to protect the truth.
Impact
Global scale: Successfully launched across 14 international Greenpeace markets.
Hyper-localized: Driven by a Global Playbook and Toolkit, individual markets deployed tailored, funnel-wide assets to tackle regional issues (e.g. saving the Amazon).
Strong performance: Delivered high-value, one-stage regular gifts in the UK and was celebrated as Greenpeace US’s most successful campaign of the year.